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For years, content creators in the firearms community have faced relentless censorship from left-leaning Big Tech and social media giants. From demonetization to shadow banning and outright de-platforming, the suppression of pro-Second Amendment voices has been systematic and ruthless.
The release of the Twitter Files exposed evidence of what many of us already knew was taking place: government coercion meant to silence conservatives and anyone who questioned the sanitized narrative. Even Meta founder and CEO Mark Zuckerberg detailed Facebook’s collusion with federal authorities and the Biden administration to suppress unapproved discussion of the COVID-19 vaccines, the Hunter Biden laptop, and conservative advocacy, including support for the Second Amendment.
The Truth About Guns Continues
No community is as familiar with these heavy-handed tactics as content creators in the firearms and Second Amendment space, where years of work, countless man-hours, and exceeding monetary investment are here one minute and poof, gone the next without warning or recourse. I have seen it firsthand and have heard the voices, including my own, calling for an alternative to traditional social media and video-hosting platforms, one designed to provide the firearms community with a trustworthy foundation to share content and engage without the looming specter of censorship and banishment.
Someone finally responded, and the result was TriggerHill.
TriggerHill isn’t just another social media platform. It’s a declaration of independence from Big Tech tyranny.
I first learned about TriggerHill in June of 2024 when I was contacted by the company’s founder, Mario Alcaraz, and invited to create an account during the beta testing phase. I noticed immediately that some of the biggest names in the firearms industry, both creators and brands, were already participating on the platform. It wasn’t long before I began posting my own Second Amendment news, firearms reviews, and industry updates daily.
The platform quickly evolved, and after months of beta testing, TriggerHill is now open to the public. The user base has grown, and I have been impressed by the thriving engagement and development of the platform’s growing feature set. Moreover, I’m excited about what’s coming next. But before we get into that, let’s take a closer look at the origins of TriggerHill.
A Platform Built For Firearm Enthusiasts, By Firearm Enthusiasts
Alcaraz isn’t some Silicon Valley tech bro chasing a quick dollar. He’s a lifelong firearm enthusiast who got sick of watching Big Tech bully the industry he loves.
“I’ve been into guns for as long as I can remember. But growing up in Central California, there wasn’t exactly a thriving gun culture around me. It was just something I was drawn to—maybe it was the history, the mechanics, or just the idea of self-reliance. While other kids were watching cartoons, I was flipping through gun magazines, fascinated by the craftsmanship. I didn’t have a family full of hunters or a local range to grow up on, but I always knew where I stood when it came to the Second Amendment. It wasn’t about politics for me—it was about principle. The right to protect yourself, to stand on your own two feet, to never be at the mercy of someone else’s goodwill. That belief never wavered. And when I finally had the chance to immerse myself in the firearms world, it felt like I had been there all along,” says Alcaraz.
Mario saw an oppertunity to attack the egregiously un-American censorship regime that scattered the firearms community across traditional platforms like Facebook, Instagram, X, YouTube, and Rumble, with creators walking on eggshells at risk of losing everything they had built without a moment’s notice. Rather than accept their rules, he wrote new ones, combining a social network, a video-sharing hub, a firearm marketplace, and a censorship-free home for the entire industry.
But the road wasn’t easy.
Self-proclaimed gatekeepers of the internet, Apple, Google, and the host of usual suspects, tried to strangle TriggerHill before it could ever see the light of day. Attempts to participate in app stores were blocked in less than 24 hours without discussion or appeal, demonstrating swift confirmation of those companies’ contempt for the Constitution and the free exchange of information.
Undeterred, Mario built a universal TriggerHill app that can be downloaded from any device, bypassing app stores completely. No longer at the mercy of Silicon Valley’s restrictive policies, individuals using iOS, Android, or another operating system can install and access TriggerHill for free without middlemen, censorship, or compromise.
