Heads up, shooters! A new 30% tariff on European Union goods, set to kick in on August 1, 2025, as announced by President Donald Trump, is about to hit your wallet hard. If you’re a fan of European ammunition brands like Fiocchi, Sellier & Bellot, Geco, or Norma, expect substantial price increases on their imported rounds. Now’s the time to stock up on ammo already in the U.S. before future imports drive costs through the roof. Here’s why you need to act fast and which brands will be affected most.
European Ammo Brands Facing Price Hikes
The 30% tariff will directly impact several top European ammunition manufacturers that are staples in the U.S. market. These brands supply everything from budget-friendly training rounds to premium hunting cartridges, and they’re about to get pricier:
Fiocchi (Italy)
A go-to for shotgun shells and pistol ammo, Fiocchi is popular among competitive shooters and hunters. While they have a U.S. facility in Missouri, many specialty rounds, like .30 Luger and 9.3x72mm, are imported and will face the tariff’s full impact.
Sellier & Bellot (Czech Republic)
Known for a wide range of calibers, including unique ones like 7x57mm rimmed, this Czech manufacturer is a favorite for hunting and sport shooting. Their imported ammo will see significant price jumps.
Geco (Germany)
A top choice for affordable pistol and rimfire ammo, Geco’s budget-friendly rounds are perfect for range days. But the tariff will make those cost-effective boxes less wallet-friendly.
Norma (Sweden)
Renowned for high-quality rifle ammunition, Norma’s premium hunting rounds are a staple for big-game hunters. Expect their prices to climb, making those precision loads