ROYAL OAK, Michigan (November 7, 2024) – Bleecker Street Publications has acquired GAT Marketing, combining forces to spearhead a new wave of growth and innovation. This acquisition integrates GAT Marketing’s top-tier publication sites and award-winning team with Bleecker Street’s rapidly expanding media empire.
Effective immediately, Charles Anderson will lead Bleecker Street Publications as its new chief executive officer. Emily E. Long, Bleecker Street’s current chief legal officer, will now be able to use her new position to broaden the company’s appeal and develop an inclusive, non-partisan media resource that fills a gap ignored by traditional outlets.
“This acquisition is a strategic leap forward,” said Emily E. Long, chair of the board of managers at Bleecker Street Publications. “Combining our strengths allows us to not only leverage GAT Marketing’s cutting-edge tools, but their extraordinary team, as their depth of expertise complements our own remarkable talent. We have seen an increase of 486% growth following the Athlon Outdoors acquisition, and now, with GAT Marketing, it will propel us towards meeting the ambitious goals we set for 2025.”
Key initiatives include the launch of programmatic intent-based targeting products, as well as continued expansion of new brands and acquisitions under Anderson’s leadership.
“We are excited to merge GAT Marketing’s existing publications and proprietary tools to enhance endemic advertising for Bleecker Street Publications,” said Charles Anderson, CEO. “This will also bring new opportunities to a market that is underserved by big tech to the current family of brands.”
About Bleecker Street Publications
Bleecker Street Publications is a media company specializing in digital content related to firearms, outdoor activities, survival, military, and tactical gear. They acquired Athlon Outdoors in 2023 and continue to produce a wide range of digital content focused on these topics. Some of their well-known titles include “Ballistic,” “Tactical Life,” “Personal Defense World,” and “Skillset.” These titles cover product reviews, industry news, beginner content, expert advice, and other topics of interest to enthusiasts in the shooting, hunting, and outdoor communities. For more information, visit athlonoutdoors.com. Stay up-to-date with Bleecker Street Publications and Athlon Outdoors on Facebook, Instagram, and YouTube.
