“Go woke, go broke” has become a natural rule, much like gravity or one of the other fundamental principles of physics.
After declaring an extremely contentious relationship with transgender activist Dylan Mulvaney, Anheuser-Busch became the latest American company to face this maxim.
Following a huge outcry from conservative Americans and a $5 billion loss in a matter of days, the world’s largest beer distributor made a tepid apology. …
However, the company’s exceedingly diplomatic and sanitized PR response only seemed to elicit even more anger from the right—Anheuser-Busch’s main constituency.
While their apology seemed to fall flat, the company chose to run a new promotional advertisement utilizing a pro-America message, and featuring their iconic symbol—Clydesdale horses:
— Budweiser (@budweiserusa) April 14, 2023
Could this abrupt shift in the message be symptomatic of a larger Anheuser-Busch effort to mitigate the bad impacts of the Mulvaney partnership? Is Anheuser-Busch reversing its position?
Will you continue to back Anheuser-Busch even if the firm legitimately changes course?
Examine these reactions and reports and let me know:
https://twitter.com/PugzRule_/status/1648026817171783680?ref_src=twsrc%5Etfw
No Bud Light or Anheuser Busch in our home ever again. I am 100% a woman and I am offended by what you did. Clydesdales are beautiful but what you did crossed the line. Nothing you do will change that.
— Lucy (@Lucy72601795) April 17, 2023
No Bud Light or Anheuser Busch in our home ever again. I am 100% a woman and I am offended by what you did. Clydesdales are beautiful but what you did crossed the line. Nothing you do will change that.
— Lucy (@Lucy72601795) April 17, 2023
Anheuser Busch actually believes "all is forgiven " because they showed a Clydesdale and spoke about America values?
AB: you really believe we're that stupid?
Actions have consequences.
Enjoy the pain— Ann Marie (@Political_QRM) April 17, 2023
According to Fox Business, the horses themselves are now a topic of controversy:
Budweiser’s famous Clydesdales, which have been a staple of the company’s advertisements for decades, have also found themselves in the middle of the controversy.
A Budweiser distributor in Missouri canceled all scheduled events to showcase the horses last week amid safety concerns for its employees, the New York Post reported.
“We aren’t going to comment on the issue … everything is still sensitive in social media,” and executive for the distributor told the Post.
I love Clydesdales but I do not love Anheuser Busch.
— SusieQ 🇺🇸 Vaccine Injured 💉😡 (@SDaviesLaird) April 17, 2023
Clydesdales’ Tailbones Amputated by Anheuser-Busch https://t.co/c2nZkkjDNh via @PETA
— Flic (@effeez) April 17, 2023
https://twitter.com/DirtyWhiteBoyz_/status/1648001476935950362?ref_src=twsrc%5Etfw
AOL provided a transcript of the commercial:
“Let me tell you a story about a beer rooted in the heart of America,” a gravelly-voiced narrator says as scenes of Budweiser’s trademark Clydesdale horse gallops through the Grand Canyon and underneath the Gateway Arch in St. Louis.
“Found in a community where a handshake is a sure contract.
Brewed for those who found opportunity in the challenge and hope in tomorrow.
Raised by generations willing to sip, share, risk, remember. This is a story bigger than beer: this is the story of the American spirit,” the clip concludes.
So what about you?
Does this change anything for you?
I know it doesn’t for me and my family!