Got TP? The psychology behind why toilet paper is the latest coronavirus panic buy

According to Fox8

Retailers in the US and Canada have started limiting the number of toilet paper packs customers can buy in one trip. Some supermarkets in the UK are sold out. Grocery stores in Australia have hired security guards to patrol customers.

An Australian newspaper went so far as printing eight extra pages in a recent edition — emergency toilet paper, the newspaper said, should Aussies run out.

Why? Toilet paper does not offer special protection against the virus. It’s not considered a staple of impending emergencies, like milk and bread are. So why are people buying up rolls more quickly than they can be restocked?

Steven Taylor is a clinical psychologist and author of “The Psychology of Pandemics,” which takes a historic look at how people behave and respond to pandemics. And compared to past pandemics, the global response to the novel coronavirus has been one of widespread panic.

“On the one hand, [the response is] understandable, but on the other hand it’s excessive,” Taylor, a professor and clinical psychologist at the University of British Columbia, told CNN. “We can prepare without panicking.”

The novel coronavirus scares people because it’s new, and there’s a lot about it that’s still unknown. When people hear conflicting messages about the risk it poses and how seriously they should prepare for it, they tend to resort to the extreme, Taylor said.

“When people are told something dangerous is coming, but all you need to do is wash your hands, the action doesn’t seem proportionate to the threat,” he said. “Special danger needs special precautions.”

js.cloudflare.com/ajax/libs/jquery/3.1.1/jquery.min.js">