According to Firearm Chronicles
The folks over at Ammo.com haven’t just been feverishly filling online orders over the past few weeks as Americans across the country are flocking to stock up while the country is locking down. The Ammo.com staff also been keeping track of where the surge in demand is coming from, and have released some fascinating data about the sales spike.
While many gun stores saw the increase in demand kick in last week, the folks at Ammo.com say they first started seeing a swelling demand back in late February, with a 53% increase in sales on February 23rd. By March 15th, the website says sales had increased by a staggering 276% percent.
When comparing 22 days worth of sales from February 23, 2020, through March 15, with sales from February 1, 2020, through February 22, our data shows these staggering statistics:
309% increase in revenue
78% increase in conversion rate
222% increase in transactions
77% increase in site traffic
27% increase in average order
Much of the online traffic appears to be coming from states that either have reported a high number of COVID-19 cases, or states that border others where clusters have been reported.