Kid Rock is going viral after shooting up cases of Bud Light in a dramatic protest against Anheuser-Busch after it partnered with transgender influencer Dylan Mulvaney.
“Grandpa’s feeling a little frisky today,” the 52-year-old “American Bad Ass” singer said after stroking his chin and chuckling in a video posted late Monday, after calls to boycott all Bud beers.
“Let me say something to all of you and be as clear and concise as possible,” he said — picking up a semi-automatic rifle and shooting up several cases of the American beer on a table.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera, before ending his 35-second clip by telling viewers to “have a terrific day.”
Watch it here:
Kid Rock speaks for me
No more Bud Light
pic.twitter.com/ovjhF899Lx— DC_Draino (@DC_Draino) April 4, 2023
Although Rock did not specifically mention Mulvaney, viewers recognized it as a dig at the beer giant’s decision to enlist the divisive trans activist and TikToker in a campaign celebrating Mulvaney’s self-proclaimed “365 days of womanhood.”
Rock’s tweet quickly went viral, garnering over 8 million views on Twitter despite having fewer than 1 million followers.
He also posted the clip to Instagram, where surfing legend Kelly Slater responded with: “Hahahaha. No words necessary.”
Followers flooded his comments with support, with one admirer posting: “Best video on Twitter right now.”
“Thank you for joining the boycott, Kid!” wrote author Nick Adams, who earlier posted a video outside Anheuser-Busch’s Texas facility about the company’s “Judas-level betrayal of the alpha-male community.”
“I don’t care how cold the Bud is, I don’t care how hot the Hooters server who is serving it is — a Bud beer … will never again pass my lips,” Adams declared, saying that “the boycott has begun.”
Others, however, ridiculed the wealthy rock star for overreacting — with many noting that he had to buy the cases to shoot them.
“You are supposed to drink beer not shoot it,” actor Damon Gonzalez told Rock.
“Relax dude. Why so angry? Why are y’all triggered by trans folks? Do you know trans people drink beer too? Are you aware irresponsible actions like this glorify gun violence? Find love in your heart for all.”
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”